“We are delighted to be funding this exciting and innovative idea to the tune of a massive £10,000 which demonstrates again our commitment to Cornwall.  The concept is aimed at helping Cornish not for profit organisations and in a fun way.  The Big Idea is a combination of “The Apprentice” and “The Dragons Den”.   The winners will be the entrant who demonstrates to the judges most convincingly how it will maximise the £10,000 first prize together with the generous assistance of our partners Atlantic FM and the Western Morning News by turning that sum into a much larger one.   Gone are the days of standing on a street corner shaking a collecting tin ; this competition underlines that in the modern day to survive and be effective not for profit organisations are at the cutting edge of commerciality”.